Bonitas Medical Aid
Bonitas had a simple but disruptive proposition: you pay for medical aid, they actually give it to you.
No smoke and mirrors with gym discounts, smart watch promos or smoothie coupons. Just the peace of mind of the cover you pay for, when you need it. What a crazy idea.
We created a fun through-the-line campaignthat tapped into the farce of getting what you pay for being a novel idea.