Ooredoo Ramadan Campaign (2021)
If the Internet was a baby, you would probably be a bit nicer to it…
The Internet can be a bit of a toxic place. How people act online, is not how they’d act in person. And who suffers? Well, the entire Internet.
Ramadan is a time of self-reflection and self-improvement. So what better time to get people to think hard on the way they conduct themselves online, and help make the Internet better for everyone – since Ooredoo’s tagline at the time was, after all, “Enjoy the Internet”.
So we personified the Internet, showing it’s growth as a child, from idyllic beginnings to the unfortunate reality it now exists in – imploring people during Ramadan to treat the Internet a little better.