Sprite Global Brand Campaign
Your Thirst Comes First… Even when staring down the gullet of a 60 foot monster.
We created a new brand positioning and brand campaign for Sprite EMEA, aimed at the emerging youth market. A group of people with all sorts of niche interests and ambitions that are impossible to group under a single coherent persona. So why try? Whatever you’re into, whatever you’ve got a thirst for – Sprite Your Thirst. And also do it literally, of course.
We created a through-the-line campaign, regionalised for Middle Eastern, European and South African markets. I also got to live out my dream of making an ad with a Sprite-crazy godzilla-style behemoth attacking a city.