Ooredoo Brand Campaign (2022)
What’s left after getting Messi abducted by aliens? What about putting Neymar on the back of a giant snail…
I mean there’s more to it than that. Like very smart strategy and stuff.
We oversaw the complete brand overhaul of Qatari global telco Ooredoo – from positioning to new VI to launch of a year-long “reasons to believe” campaign – to show everyone exactly how Ooredoo intended to “upgrade their world”.
9 countries, five languages, over 1000 pieces of video content, David Beckham in a robot suit, Lionel Messi with a helicopter backpack, and yes… Neymar on a giant snail.